The Shift Away From Salt
Salt is destroying roads, vehicles, and waterways — and it stops working when temperatures drop. IceShield® replaces salt with a salt-free winter road safety system.
Why Salt Is Failing
Corrosion
- • Destroys vehicles and infrastructure
- • Creates hidden long-term costs
Cold Failure
- • Loses effectiveness in extreme cold
- • Leads to black ice and refreeze
Environmental Harm
- • Chloride runoff contaminates water and soil
The problem is not winter — it is salt.
Melting Ice Is the Wrong Goal
Traditional Salt
Salt reacts after ice forms.
IceShield®
IceShield® prevents ice from bonding to pavement.
Non-bonded ice slides off the surface, making it easier to plow and less likely to refreeze.
How IceShield Works
Anti-Adhesion Treatment
Penetrating surface treatment that alters surface energy, preventing ice from bonding to pavement.
Engineered Traction Grit
Provides mechanical traction with lower application volumes than traditional methods.
Standard Operations
No new equipment required—integrates seamlessly with existing fleet and operations.
Application in Action
IceShield® is applied using your existing tanker equipment. The treatment penetrates the pavement surface, creating a protective barrier that prevents ice adhesion throughout the winter season.
- Applied before the first snow
- Lasts the entire winter season
- Works at all temperatures
Safety Impact — Reducing Accidents
Reduced bonded ice duration
Faster traction recovery
Uniform friction
Expected Outcomes
Cleanup & Cost — What Happens in the Spring
Traditional Salt
Creates sludge and cleanup costs.
IceShield®
Uses dry, inert material with reduced sweeping needs.
Environmental & Climate Alignment
Zero chloride runoff
Protects waterways
Supports climate resilience goals
Pilot Program — Start Small, Prove It
5–10 mile pilots
Control vs treated sections
One winter season minimum
Beyond Municipal Roads
IceShield® works on driveways, parking lots, sidewalks, and any paved surface. Homeowners and businesses can benefit from the same salt-free protection proven in municipal pilots.
Scalability — From Pilot to Standard
Municipal to statewide rollout
Compatible with existing pavement
Licensable system
Patchworx Integration
Repair + seal + winter protection
Year-round pavement value
Accessible & Scalable
IceShield® is available for municipalities, businesses, and residential customers. From retail to bulk delivery, we ensure the product reaches where it's needed most.
- Retail and commercial availability
- Bulk municipal delivery
- Technical support and training
